SoftConstruct to open first-of-its-kind physical NFT shop at Mall of the Emirates in Dubai

Tech company SoftConstruct announced Thursday the grand opening of its ftNFT Shop, a “first-of-its-kind” physical NFT shop coming to the Mall of the Emirates, Dubai, on December 22, for the first time in the whole UAE and MENA area. The ftNFT Shop will offer customers the possibility to browse, buy and sell NFTs in person. 

Visitors can also interact with and look through a unique variety of physical art and even create 3D avatars of themselves through a professional 3D scanner, the company said in a statement. 

During the store opening, guests will also be able to interact with the region’s NFT artists and exhibitors in person and learn about their work firsthand. Among the attendees will be Amrita Sethi, the first NFT artist in the UAE, who has “created an original style of bringing art to life and vice versa through Voice Note Art.”

We will also see a wide collection of AKNEYE, a number of hand-painted and unique eye sculptures, alongside the exclusive art toys by Chiko & Roko, all exhibited within the shop,” the company stated.

A “special pass” required to take part in the grand opening has been created in the form of a free NFT that a visitor can claim in order to gain entry to the grand event. ftNFT Shop will later open a second store in Dubai Mall, allowing visitors to “learn more about the marketplace and take part however they like,” the company added. 

“By bringing these possibilities to two of the most luxurious shopping centers in the UAE, we make it possible for anyone to come in, learn more about the marketplace and take part however they like,” SoftConstruct noted.

The establishment of ftNFT Shop brings forward a new era of virtual-to-reality integration and interaction,” claims the firm. The company said that it opens up new roads to endless new avenues for virtual exploration and allows interaction with NFTs and the Metaverse “like never before.”